What to Expect from Social Media in 2023

In the ever-changing world of social media, it’s important to stay ahead of the curve. To get a better idea of the social media trends that will shape 2023, let’s look at five areas where we expect major changes.

AI-Powered Messaging Platforms

Artificial intelligence (AI) is becoming increasingly popular with platforms like Facebook Messenger and WhatsApp using AI bots to provide customer service. We expect this trend to continue in 2023 as more businesses turn to AI-powered messaging platforms as an effective way to communicate with their customers. These platforms offer a variety of features such as automated responses, personalized messages, and conversation histories which help businesses provide better customer service.

Increased Use of Video Content

Video content continues to be popular on social media platforms and this trend is expected to grow in 2023. According to recent studies, people are spending more time watching videos on social media than ever before and this number is only expected to increase in the upcoming year. Businesses can take advantage of this trend by creating engaging video content that helps them connect with their target audiences. Additionally, videos are also great for SEO purposes since they help boost your rankings on search engines.

Focus on User Generated Content

User generated content (UGC) has become increasingly popular over the past few years and this trend is expected to continue into 2023. UGC gives businesses the opportunity to engage with their customers on a more personal level by allowing them to showcase real user experiences with their products or services. This type of content also helps build trust between brands and consumers which can lead to increased sales and loyalty among customers.

Increased Use of Stories

Storytelling has been an important part of marketing for centuries but it has seen a resurgence recently due its popularity on social media platforms like Instagram and Snapchat. In 2023, we expect stories will become even more important as brands use them as a way to engage with their audiences in a more creative way than traditional content allows for. From interactive polls and quizzes to live streaming events, stories have become one of the most powerful tools for connecting with customers online.


As we look towards 2023, there are several trends that we can expect from social media—from AI-powered messaging platforms and increased use of video content, user generated content and stories—that will shape how businesses communicate with their customers online. It’s important for businesses looking forward into the future that they stay up-to-date on these trends so they can effectively engage with their target audiences and remain competitive in a rapidly changing digital landscape. By staying informed about these trends now, businesses can ensure they are prepared when these new developments come into play next year!

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